Google Ads Questionnaire

Contact Information

Name*

First Last

Business Name*

Title*

Business Phone*

Cell Phone*

Address*

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Email*

Confirm Email*

Current Website Address (If Applicable)

Service/Product Information

Tagline or 1 Sentence To Describe What You Do*

What services or products do you want to promote with your ads?*

Please list the top 3 products or services that are most important to your business.

Any services that you don't want to promote or be found for?*

Please list the products or services that you DON'T want your ads to show for.

What is the main offer(s) that you want to promote with your ads?*

E.g. Free consultation, 50% off first order, $99 special offer until the end of March.

Describe Your Ideal Client

(Age, income, job title, and etc.)

Top 3 Competitors?

Please list the name and website address if you have it.

Why would someone choose you over an existing advertiser or competitor?*

This is important so that you can differentiate your company in ad and landing page copy to drive more conversions.

Google Ads Setup Information

Current Google Ads ID (If Applicable)

This is a 10 digit number from your Google Ads account. Once provided, I will send you a request to link to my manager account.

Display address on Google Ads?*

Yes
No

Do you have multiple locations?*

Yes
No

What geographical area(s) do you want to target?*

We can target cities, radiuses, zip codes, and counties. Be as detailed as possible.

What are your business hours?*

Please list your normal business hours.

Would you like to get calls after hours?*

Yes
No

Would you like call tracking?*

Yes
No

Can we record your calls?*

Yes
No

How much is the average sale for your business?*

There's usually a high end and low end. What's the amount of your average sale?

How often do your clients purchase your products or services in a 12 month period?*

Do they come once a year, once a month, 2x per year, and etc?

How often do your clients typically stay with your company?*

Does your average client come just 1 time or do your existing clients stay for 6 months, 1 year, 5 years, and etc?

Of 5 calls to your business, how many do you typically turn into clients.*

Any Awards, Associations or Recognition?

Anything Else I Should Know?